Ka Sha - Fashion brand system redesign

Existing System

The existing system is good but the customers are not getting the experience they should receive. As she uses eco-friendly fabrics, paints and techniques, is not been conveyed to the audience.

Aim

To design an efficient system which not only enhances the business but also offers a unique user experience to the target audience.

Moodboard

Probable Solution

The research shows that the customers need to know what she does and how well she does for them as well as for the environment by not using toxic paints or fabrics extracted from animals. Thus, a space where her eco-friendly practices are shown when a customer comes to buy garments, making it a better user experience.

A long passage to walk to the designer’s office while experiencing the manufacturing processes which the designer uses to make the garments.

The entire store is revamped by segregating the space and adding elements like ‘touchscreen panel’ to explore materials and designs, and ‘installations’ made from same materials as the outfits to offer better look and feel of the brand label. Keeping the manufacturing process open and transparent helps build trust and exposes the users to different stages from tie-and-dye, fabric cutting to stitching and showcasing. The space and collaterals are redesigned such that they work together to tackle the defined problem and elevate user experience at every stage from the store to product delivery.