About

With a foundation in Graphic Design from MIT Institute of Design, and advanced studies in Interactive Media Management and Marketing Research Analytics from Centennial College in Toronto, my role at Citibank has been to harmonize aesthetics with functionality. I have added value to enhanced user experiences by integrating UX principles and data-driven insights, ensuring that every design choice was empirically grounded and user-oriented.

My competencies lie in crafting intuitive interfaces and engaging web environments, drawing on robust user research and analytical prowess. This approach has not only elevated the user journey but also supported our organization in maintaining a cutting-edge presence in a competitive market. I have championed design thinking to forge solutions that resonate with users and align with strategic business objectives.

Looking to work with businesses that are impacting people positively through exceptional work and an honest mission.

I have a wide range of interests. Some of them are:
Machine Learning, Artificial Intelligence, Augmented Reality, Virtual Reality, Internet of Things and Projection Mapping.
Slacklining, Trekking and Basketball.
Landscape, Product, Fashion and Portrait Photography. 
I love to read about architecture and entrepreneurship stories.

Some of the books that has influenced my love for digital industry are:
'Design of Everyday Things' by Sir Donald Norman
'Start with Why' by Simon Sinek
'Don’t Make Me Think' by Steve Krug
'Book of Trees' by Manuel Lima

I draw inspiration from designers, entrepreneurs, futurists and philosophers such as Leonardo Da Vinci, Dieter Rams, Elon Musk, Sir Donald Norman and Simon Sinek, amongst others. 

These work experiences, internships, design events, books and interactions with the design community have induced a passion in me for Product Design that I am sure will last a lifetime, and will help me help others.

“Beauty and brains, pleasure and usability - they should go hand in hand”

Sir Donald Norman